Kaizer Chiefs Announce New Partnership with Carling Black Label
Kaizer Chiefs have officially entered into a new partnership with Carling Black Label, with both brands confirming the agreement during a press conference on Tuesday.
The collaboration is expected to enhance the overall fan experience for Amakhosi supporters through a range of initiatives, including supporter-driven activations, innovative brand campaigns, and engaging matchday experiences.
Carling Black Label has played a significant role in South African football since 2011, when it hosted a once-off showcase match between Chiefs and Orlando Pirates. Over the years, the concept evolved, and the beverage brand later partnered with the Premier Soccer League to involve all 16 top-flight teams.
The brand was previously an official partner of Orlando Pirates before being replaced by Amstel. Now, Carling Black Label has aligned itself with one of Africa’s most iconic football institutions in Kaizer Chiefs, marking another major commercial milestone for the Soweto giants.
When Is Kaizer Chiefs’ Next Match?
Amakhosi will return to action this weekend with a crucial CAF Confederation Cup Group D encounter away to Zamalek.
The clash will be Chiefs’ final group-stage fixture and carries significant weight, as they require at least a point to secure qualification for the quarter-finals.
The Glamour Boys currently sit top of Group D with 10 points from five matches, while Zamalek trail in second place on eight points, setting up a high-stakes showdown.